Tuesday, July 17, 2007

espn's who's now

there is an inherent problem with this espn "who's now" deal: by establishing rankings for a bracket, they are already declaring who they think is “now.” the bracket format only works when the prize up for grabs is self-contained to that bracket and said bracket's seedings are based on previous performance. it's not like there was a formula based on athletic performance--or importance to team, or endorsements, or past "who's now" voting--there was nothing. by establishing seedings, espn has already declared who it thinks is “now,” and being that espn is most likely the primary media outlet that most "who's now" voters use to get their sports news, those voters will most likely have opinions shaped by that very same espn (with skews based on geographical location). add to that the fact that 30% of the vote comes from espn personalities (although i am in favor of them doing 10%-10%-10% instead of the electoral college system, but that's a different point altogether) and we have one gigantic waste of time. it's a meta-fantasy sport; a ridiculous feat topped only by the now-more-popular-than-ever sportscaster-as-the-interviewee interview.

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